Still not convinced by the benefits of being certified as an LGBT-majority owned business? San Francisco’s Golden Gate Business Association (GGBA) has said that 77 LGBT-owned businesses have registered for the National Football League’s Business Connect Program, ahead of Super Bowl 50.
Super Bowl 50 is due to take place 7 February at Levi’s Stadium in Santa Clara. In November 2014, San Francisco Mayor Ed Lee announced that besides welcoming contractor bids from women, veteran and minority-ethnic owned enterprises the Business Connect Program would also be reaching out to LGBT-certified businesses.
It’s the first Super Bowl to embrace the LGBT business community in this way, reflecting wider changes across California. In 2014, California Assembly Bill 1678, opened up procurement opportunities for LGBT businesses with California public utility companies.